Our team
Get to know us!
Jelmer Rotteveel
Founder, CEO
Jelmer founded Soar Music Group at the end of 2019. Being in the music industry for over 10 years, he has previously worked at Dim Mak Records, ID&T and Spinnin’ Records.
In 2013, he started his own events and production brand under the name ‘Run The Trap’, creating over 50 events in The Netherlands, Belgium, Germany, India, China, Sweden, Italy, France and the United States. With the launch of Soar Music Group, the idea is to work with a broader range of artists, labels and brands under one umbrella brand.
Chris Rusecki
Head of Campaign Management
Chris joined Soar Music Group having studied Marketing and managed PR clients at a UK and EMEA level for Porter Novelli.
Predominantly based in Manchester, Chris studied a Masters degree in Music & Management at University of Leeds and previously worked as a Senior A&R. He has also served as music consultant to independent artists under his own practice – The Nineties – advising artists on release strategies and marketing.
Lenka Kajanovičová
Campaign Manager
Lenka joined Soar Music Group after working as an Online Marketing Manager at Universal Music Group, Slovakia. Her passion for music determined her career at an early age.
She is dedicated to helping young emerging artists to grow musically and build their audiences across the globe. She have a big passion for technology, too – she studied artificial intelligence in music production in her master’s thesis while studying media studies and mass communication at university.
Bibhav Pradhan
Business Development
Bibhav is a Kathmandu-born, currently Malta-based music business professional involved in label operations, A&R and Business Development.
Bibhav draws insight from his music production & business experience to devise meticulous plans for release rollouts for artists and labels.
Laura Barbosa
Campaign Manager
Originally from Brazil, Laura joined Soar after earning a degree in Media and Communication. Based in Rotterdam, her passion for media has expanded to include the music industry.
With a background in media management, she is eager to explore new creative avenues and dedicating herself to ensuring the success of her campaigns. She believes that connecting artists and their audiences is key in fostering innovative and successful campaigns.
Soar Music Group
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