Our team
Get to know us!
Jelmer Rotteveel
Founder, CEO
Jelmer founded Soar Music Group at the end of 2019. Being in the music industry for over 10 years, he has previously worked at Dim Mak Records, ID&T and Spinnin’ Records.
In 2013, he started his own events and production brand under the name ‘Run The Trap’, creating over 50 events in The Netherlands, Belgium, Germany, India, China, Sweden, Italy, France and the United States. With the launch of Soar Music Group, the idea is to work with a broader range of artists, labels and brands under one umbrella brand.
Chris Rusecki
Head of Campaign Management
Chris joined Soar Music Group having studied Marketing and managed PR clients at a UK and EMEA level for Porter Novelli.
Predominantly based in Manchester, Chris studied a Masters degree in Music & Management at University of Leeds and previously worked as a Senior A&R. He has also served as music consultant to independent artists under his own practice – The Nineties – advising artists on release strategies and marketing.
Lenka Kajanovič
Campaign Manager
Lenka joined Soar Music Group after working as an Online Marketing Manager at Universal Music Group, Slovakia. Her passion for music determined her career at an early age.
She is dedicated to helping young emerging artists to grow musically and build their audiences across the globe. She have a big passion for technology, too – she studied artificial intelligence in music production in her master’s thesis while studying media studies and mass communication at university.
Bibhav Pradhan
Business Development
Bibhav is a Kathmandu-born, currently Malta-based music business professional involved in label operations, A&R and Business Development.
Bibhav draws insight from his music production & business experience to devise meticulous plans for release rollouts for artists and labels.
Giorgos Sazotis
Business Development
Greta Gervasio
Campaign Manager
Greta joined Soar as a Campaign Manager, bringing her recent events management degree and prior experience at music distributor FUGA. A dedicated music enthusiast, she combines her passion for live performances and artist development to effectively grow and engage fanbases, with a particular focus on amplifying emerging talent.
Barbara Luksevicius
Campaign Manager
Originally from Brazil, Barbara has a deep-rooted connection to music, inspired by its power to tell stories and bring people together. She joined Soar while pursuing her Master’s in Media and Creative Industries at Erasmus University. Passionate about supporting emerging artists, she has explored the industry’s creative and business sides, studying Audio Production & Sound Design and Music Industry Essentials at NYU SPS.
Margit Sedó Dahlstedt
Content Marketer
Margit was born and raised between Brazil and Sweden and studied Communication Studies in Brussels before specializing in PR at Berghs School of Communication in Stockholm. Now based in Amsterdam for the past seven years, she has worked across social media, content strategy, and audience engagement, with a strong focus on the electronic music scene. Dedicated to connecting artists with audiences in meaningful ways, she brings a strategic and creative approach to digital storytelling and community building.
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