Our team

Get to know us!

Jelmer Rotteveel

Founder, CEO

Jelmer founded Soar Music Group at the end of 2019. Being in the music industry for over 10 years, he has previously worked at Dim Mak Records, ID&T and Spinnin’ Records.

In 2013 he started his own events and production brand under the name ‘Run The Trap’, creating over 50 events in The Netherlands, Belgium, Germany, India, China, Sweden, Italy, France and the United States. With the launch of Soar Music Group the idea is to work with a broader range of artists, labels and brands under one umbrella brand.

Peter Vlčko

Marketing & PR Manager

Hailing from Bratislava, Slovakia, Peter is currently undergoing the last year of his Creative Business bachelor study at NHL Stenden in the Netherlands.

Born into a musically-inclined family, his passion for music began at an early age, while an interest for the music business came during his university studies. He is hoping to shine a light on unknown music acts and to elevate them to their highest level, while adhering to and promoting the principles of transparency and sustainability.

Claudia Colaianni

Playlisting campaigns & curation

Claudia was born in Brindisi, Italy, and currently resides in the Netherlands. She graduated from the Faculty of Communication and Media for the Creative Industry and is now studying Music Business. Claudia is also a musician, so being a Streaming & Campaign Manager combines her studies and interests. Always fascinated by the music industry, at Soar Music Group she helps other artists develop their careers by getting to their fan base.

Grace Goldstein

Business Development

Born and raised in Miami, Grace has had a passion for music from a young age, and has been attending live concerts and creating curated playlists for over a decade. She is currently finishing up her business degree while living in Amsterdam, excited to live in a city that celebrates music. Grace hopes to further her industry knowledge during her Business Development Internship at Soar while pursuing her passion for working in the music industry.


Soar Music Group

Management, syncs, bookings, events and PR.


© 2020 Soar Music Group