Our team
Get to know us!
Jelmer Rotteveel
Founder, CEO
Jelmer founded Soar Music Group at the end of 2019. Being in the music industry for over 10 years, he has previously worked at Dim Mak Records, ID&T and Spinnin’ Records.
In 2013 he started his own events and production brand under the name ‘Run The Trap’, creating over 50 events in The Netherlands, Belgium, Germany, India, China, Sweden, Italy, France and the United States. With the launch of Soar Music Group the idea is to work with a broader range of artists, labels and brands under one umbrella brand.
Peter Vlčko
Marketing & PR Manager
Hailing from Bratislava, Slovakia, Peter has been working at Soar since finishing his Creative Business bachelor study at NHL Stenden in the Netherlands.
Born into a musically-inclined family, his passion for music began at an early age, while an interest for the music business came during his university studies. He is hoping to shine a light on unknown music acts and to elevate them to their highest level, while adhering to and promoting the principles of transparency and sustainability.
Emiliana Angelini
Playlisting Intern
Originating from Italy, Emiliana is currently undertaking an internship at Soar Music Group, where she oversees playlisting campaigns from start to completion. She is in the final stages of her Bachelor’s degree in Communication and Information Studies in the Netherlands. Throughout her academic journey, Emiliana’s interest in the music industry has flourished, blending her passion for creativity with strategic thinking.
With a lifelong love for music, she has always had fun with uncovering new artists. At Soar Music Group, Emiliana is dedicated to ensuring that each playlisting campaign is meticulously managed, providing artists with the visibility they need to thrive.
Jamie Rogers
Playlisting Intern
Coming from San Diego, California, Jamie has been with Soar since completing her Master’s in Arts and Culture at Vrije Universiteit Amsterdam.
Jamie’s love for music ignited early on and deepened through her master’s thesis, which explored music videos in a transformative era. She is dedicated to elevating artists from a wide range of backgrounds and audience sizes, driven by a belief that music should be an inclusive space for everyone.
Soar Music Group
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